SoftSwiss Affilka declared a substantial increase in GGR for the year 2023. Marketing and Affiliates – iGB
Affilka welcomed a large number of new companies to its partner network, which currently includes over 320 firms.
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SoftSwiss Affilka announced a doubling of GGR in 2023
In 2023, SoftSwiss Affilka expanded its reach considerably. Over the past year, a large number of new affiliate accounts were established, a significant increase from the previous year. The number of new affiliate accounts created in 2023 represents a substantial portion of the total number of registrations on the platform since its launch in 2018.
The rise in new affiliate accounts resulted in a significant acceleration in the number of new player registrations, exceeding 24 million over the past year. This metric grew by approximately 2.4 times compared to 2022, highlighting the significant impact of effective affiliate management on the success of the online gambling industry.
In 2023, the number of unique clicks through referral links from SoftSwiss Affilka increased significantly, growing by 4.4 times compared to 2022. This growth can be attributed to the expansion of the affiliate partner network and the increased capabilities of brands using SoftSwiss Affilka.
In a financial review of SoftSwiss Affilka, the past year has seen significant growth. Notably, player deposit amounts surged by 2.4 times, affiliate GGR nearly doubled, and affiliate payouts increased by 70%.
Affilka by Softswiss, led by CEO Anastasia Borovaya, has experienced recent success due to a robust referral framework. This framework facilitates a seamless flow of traffic, resulting in increased player deposits. The company has witnessed a rise in partner payouts thanks to enhancements in the commission builder, enabling more adaptable management of partner incentives.
Affilka by Softswiss is committed to continuous innovation and enhancing the user experience for affiliate marketing, recognizing its significance in the online gambling sector. Their objective is to provide clients with a comprehensive affiliate marketing software solution that is essential for their operations. They prioritize delivering exceptional service to attract new clients and maintain their loyalty.
Kantar, a prominent global agency, conducted a customer satisfaction survey of Affilka by Softswiss over the past year. The average score achieved was 8.1 out of 10, with 91% of respondents expressing satisfaction with the product. Furthermore, customer manager satisfaction scores were also high, reaching 9.1 out of 10, with 97% of clients satisfied with the quality of service provided by Affilka’s customer managers.
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