Playtech has joined forces with Dazn Bet, the wagering company established last year by streaming behemoth Dazn.
Playtech will furnish Dazn Bet patrons with a variety of content, encompassing random number generator games, table games, and live casino games.
The collaboration has commenced in the UK and will extend to additional markets later this year, including Spain, Italy, and Germany.
Dazn Bet quietly debuted in the UK in August 2022, just a few months after announcing a partnership with betting and gaming provider Pragmatic Group to initiate the new enterprise.
“I am thrilled to collaborate with the Playtech team to incorporate more cutting-edge products into the brand and bolster our mission to craft a novel and exhilarating Dazn Bet sports betting experience,” stated Mark Kemp, who was designated CEO of Dazn Bet last April.
Playtech COO Shimon Akad added: “At Playtech, we take pride not only in preserving our long-standing industry partnerships but also in forging novel connections and innovating with fresh, new, and captivating brands.
“We are enthusiastic about partnering with Dazn Bet, a trailblazer.”
Were absolutely delighted about this fantastic opportunity and are eager to capitalize on this positive trend by exploring fresh avenues for collaboration.
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