The online gaming comparison powerhouse, Better Collective, is broadening its horizons with a strategic purchase. They’ve targeted the United Kingdom market by acquiring CasinoLounge.co.uk, a prominent website for comparing internet casinos. This action follows closely on the heels of Better Collective’s acquisition of comparable platforms in Austria and Germany, demonstrating their ambitious expansion strategy. Although this marks their initial venture into the UK, they’ve emphasized that it’s merely the first step in their growth plans for the region.
Better Collective already commands an extensive portfolio exceeding a thousand websites and products within the online gaming realm, encompassing well-known brands like DiscoverSlots, CasinoVerdiener, and bettingexpert LIVE. Founded in 2013, CasinoLounge was previously held by Cashmio, a recognized entity in the online casino sphere.
Both parties appear positive about the agreement. Michal Kopec, Better Collective’s Head of Mergers and Acquisitions, commended CasinoLounge’s standing and deemed the acquisition a “critical turning point.” Maria Boelius, Chief Executive Officer of Cashmio, shared the sentiment, suggesting a mutually advantageous collaboration.
While CasinoLounge began as a project driven by sheer inquisitiveness, its journey thus far fills us with immense pride. We are entirely confident that Better Collective, possessing extensive expertise, will propel it towards unprecedented success.
Relinquishing CasinoLounge, an endeavor into which we poured our dedication, evokes mixed emotions. However, we are certain that it rests in capable hands with an industry frontrunner like Better Collective. This transition empowers us to direct our complete attention to Cashmio, representing the optimal choice for all parties concerned.