Betsson has strategically entered the American market through a $6.5 million investment securing a 35% ownership in Strive, a rising iGaming company. This agreement, orchestrated by Betsson’s subsidiary, Perch Investments, allows them to expand their ownership when Strive enters the US public market later this year.
This purchase is particularly noteworthy as it provides Betsson access to the technology powering Strive’s platform, initially created by TG Lab UAB. Betsson had previously collaborated with TG Lab to utilize this platform for their expansion within the US.
The goal is to merge Betsson’s current sports wagering activities, commencing with their Betsafe brand in Colorado, with Strive’s powerful player account management system. This will not only enhance their existing services but also create a path for a wider range of products in the American market.
Betsson CEO, Pontus Lindwall, stressed the significance of this investment, deeming it a “critical step forward” in their US growth plan. He emphasized the limited availability of comprehensive platforms like Strive that are prepared to manage the intricacies of multi-state regulations and the magnitude of the US market.
This agreement unites two premier internet gaming entities and launches them within the American marketplace.