The publicly traded performance marketing firm, Catena Media, headquartered in Stockholm, has revealed a fresh bond issuance totaling €150 million. This action aims to restructure their current debt obligations, reducing interest expenses and providing increased financial capacity to pursue their ambitious expansion strategy. This strategy centers on integrating new businesses within the iGaming affiliate landscape.
Chief Executive Henrik Persson Ekdahl conveyed his satisfaction with the robust investor response, highlighting the engagement of both current and fresh stakeholders. He stressed that this revised debt framework furnishes them with a diminished cost of capital and enhanced adaptability, both of which are vital for their growth objectives and aspiration to spearhead the consolidation of the performance marketing sector.