Betsson has secured a significant sponsorship agreement with Atlético Nacional, making them the official global wagering associate of the powerful Colombian soccer team. This groundbreaking three-year contract signifies the first time in over two decades that the club will display a fresh logo on its uniforms.
Atlético Nacional, an organization with a storied legacy and an awards collection boasting 33 national championships and two Copa Libertadores titles, conveyed enthusiasm about the collaboration. They perceive Betsson, a firm with an expanding footprint in Latin America, as an ally that shares their worldwide aspirations.
Betsson’s chief executive, Jesper Svensson, highlighted the importance of joining forces with “El Verde,” acknowledging the club’s devoted supporters and their standing as a true titan of Colombian soccer. He views this partnership, coinciding with Betsson’s 60th anniversary, as proof of their dedication to Latin American athletics.
This alliance pledges not only monetary backing but also captivating fan engagement prospects, with Betsson aiming to elevate the Atlético Nacional experience for their supporters.
Commencing in the 2024 season, the Betsson emblem will be displayed on the kits of Atlético Nacional, one of Colombia’s most beloved soccer organizations. Both the male and female squads will don the Betsson trademark as they aim for a year brimming with championships. The club is diligently training in anticipation of what is shaping up to be a thrilling season for athletes and supporters.