10bet has secured an agreement to serve as the title sponsor for Lamontville Golden Arrows, a South African soccer club. The digital sports wagering platform’s emblem will be prominently displayed on the team’s jerseys for both the first and second teams.
A spokesperson for the organization conveyed their excitement, remarking, “This alliance signifies a thrilling new phase for Lamontville Golden Arrows as we approach the 2023-2024 season. 10bet’s dedication to our aspirations and principles makes them a perfect collaborator.” They also underscored the potential this joint effort offers to connect with supporters throughout the country.
This backing comes on the heels of 10bet’s recent association with the South African men’s national soccer team, further cementing their footprint in the nation’s football landscape. Michelle Henriques Colborne, Chief Revenue Officer at 10bet South Africa, stressed that the Golden Arrows, with their storied legacy and passionate following, perfectly mirror 10bet’s own aspirations for expansion in the area.
This collaboration is an ideal pairing! Our principles and ambitions align perfectly, and we’re excited to engage with supporters, elevate our profile, and champion this exceptional South African squad.”
Furthermore, Novomatic is implementing changes within Africa through a leadership reorganization, commencing on August 1st.