10bet has secured a significant sponsorship arrangement with Lamontville Golden Arrows, a South African soccer team. The agreement will see 10bet’s branding prominently featured on the club’s kits for both the first team and development squad.
The organization conveyed enthusiasm about the collaboration, highlighting 10bet’s shared values and objectives. They view the partnership as a chance to connect with supporters throughout the country.
This marks 10bet’s second venture into South African soccer. They were recently unveiled as the official wagering partner of the national men’s team, fondly referred to as Bafana Bafana.
Michelle Henriques Colborne, 10bet South Africa’s Chief Revenue Officer, emphasized Golden Arrows’ storied past and devoted following as an ideal fit for 10bet’s own expansion aspirations within the nation.
This collaboration is an ideal pairing! Our principles and ambitions align perfectly with this organization. We are delighted to engage with their passionate supporters in South Africa, elevate our profile, and champion this remarkable team.”
Adding to this positive development, Novomatic also recently declared a reorganization of their African group’s management, commencing August 1st.